About - IMGNORD

To achieve better results leaders and employees have to do something different
How do you make change happen?

Our brain friendly
approach is based on
what research tells us

At IMG NORD we are experts in using behaviour focused
communication and processes to create change

Our approach is based on updated research
within behavioural psychology and neuropsychology.
With knowledge of how we learn and what it takes
to change behaviours, we design solutions that give you
faster, more efficient processes and lasting results.

The MACE model for behaviour change is developed based on a review of several decades of research. It provides a systematic approach to help define, reinforce, and spread core behaviours.

Source
Munkejord, K. (2018)

To succeed in strengthening the core behaviours, you need to develop content and processes that takes into account the 6 principles for behaviour change.
Read more

Source
IMG Nord: Review of 30 years of research